部门(系)：菠菜广告投放平台（市场营销系）
联系邮箱: ymli5@gzu.edu.cn;
研究方向：供应链管理，消费者行为，数字化营销
所（拟）授课程：《管理学学术前沿》、《品牌管理》、《博弈论》等
个人简介：李义猛，2020年4月于英国东安格利亚大学获得管理学博士学位，2020年6月入职菠菜广告投放平台，校聘副教授。贵州省经济学会成员，重庆欧美同学会成员，第三十一届欧洲经济学年会组委会成员。英国科控集团咨询顾问，英国再生塑料企业99p Recycling limited，B2C平台建设顾问；遵义市红花岗区名城医院、仁怀市茅台镇酒零酒业有限公司咨询顾问。
学术期刊 Industrial Marketing Management , International Journal of Technology Management 审稿人。
近期发表论文：
1.Yimeng Li,Yu Xiong&Franco Mariuzz. The underexplored impacts of online consumer reviews:
Pricing and new product design strategies in the O2O supply chain[J]International Journal of Production Economics,
2021. http://doi.org/10.1016/j.ijpe. 2021.108148 (SCI, IF=5.134, JCR:Q1).
2.Lu Zhang, Feng-Wen Chen&Yi-meng Li. Value co-creationand appropriation of platform-based alliances
incooperative Advertising.[J] IndustrialMarketingManagement,96(2021)213-225(SSCI, IF=4.695, JCR:Q2).
1.Consumer uncertainty and online v offline competition: Beneficialshowrooming. 投稿于期刊 Journal of
Business Research (SCI, IF=6.960).
2.Uniform Versus Discrimination Pricing Strategies for Omni-channel Retailing UnderSupply Chain Competition
投稿于期刊Electronic Commerce Researchand Applications(SCI, IF=3.8242).
学术会议：
1.Yimeng Li, “How Do Information strategies online lead to Win-win situation with freeriding problems” presented
on 40th ISMS Marketing Science Conference. Temple University,Philadelphia,USA, June 13-16,2018.
3.Yimeng Li,“Online vOffline Product Information Provision and Beneficial Free Riding”presented on
China Marketing International Conference at University of International Business and Economics,won Outstanding Doctoral Dissertation.July 14-17,2017.
2.Yimeng Li,“Research on the supply chain service strategy of productInformation affecting demand” presented on
13th Doctoral Colloquium at University of East Anglia Norwich,won the Best Paper Award .Norwich,UK,October 17-19,2016.
